You need to have Flash 8 or higher to view this file. Download it here.
Event: Annual Corporate Leadership Meeting
Venue: Hyatt Regency, Bonita Springs, FL
Production: Media Direct, Chicago
The HFC and Beneficial brands were acquired by HSBC in 2003, and when they rolled out the HSBC brand in America. Phil Schroeder Music was there. Through music, dance and video, we explored company values and traditions through the eyes of the past, present and future. The script artfully describes an organization in transition from its corner-store roots to a world-stage presence. The music reflects the intersection of society, commerce and culture.
It's a fresh way to tell a story that is happening everywhere.